Packaging, Illustration, Photography

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Project Type
Packaging, Graphic Design, Illustration
Collective Team
Celeste Skachill
Zhū Creative

Local Wellington company, Lazu, wanted to develop a new look and feel for their existing coffee product: Manuka-infused, cold-brew coffee. The new packaging and label bring together clean typography and illustration to help it stand out as a boutique product on shelves.

The illustration references the product’s strong sweet coffee aroma and has been combined with a coffee cup spark to create visual interest on shelves. Gold fold printing has been used to create a high-end look and feel.

Lazu Coffee
Lazu Coffee
Lazu Coffee
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