Lazu is a Wellington-based company that specialises in high end mānuka products. They wanted their mānuka honey to look different to all other honey packaging and jump off the shelfs both literally and visually! We created this bold and colourful packaging to do just that. It incorporates nature-based shapes and patterns that draw reference to the mānuka flower. The black and gold foil wrap-around balances the playfulness of the design with a bit of sophistication.