Propeller

Propeller is a video production company that wanted a simple, clean and elegant typographic mark to modernise their existing brand. To help visually represent the work Propeller does, we’ve incorporated a camera's viewfinder as the basis of the brand mark. A viewfinder is what the photographer and videographer uses to compose, and to focus or frame the picture.

The mark has also been developed with a flexible system in mind, so the typography can be changed and adapted to reflect the various sub-brand offerings. To give this mark extra personality, we created an animated version to add a bit of playfulness.

This project also includes a custom-designed website, carrying through the look and feel of the brand.