Hutt City Council

Workshop, Branding, Naming

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Project Type
Co-design workshops, Naming, Branding
Collective Team
Celeste Skachill
Catherine Adam
Laurie Winkless

The focus of this project was to bring together all the stakeholders at Hutt City Council working on different science, technology, engineering, math and manufacturing (STEMM) initiatives to co-design a new, cohesive “umbrella brand”. The new brand needed to clearly show the purpose of the STEMM activities and enable more consistent messaging throughout different units of Council.

Co-design workshops brought together different stakeholder groups to identify a common purpose of “inventing the future” through science and technology. A new Te Reo name, Te Wā Heke, gave the project cultural inclusiveness, and the new brand mark was flexible enough to be used on future initiatives, including Te Wā Heke Festival.

Hutt City Council Te Wā Heke
Hutt City Council Te Wā Heke
Hutt City Council Te Wā Heke
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